Technology and sales are the lifeblood of a company. While SLKOR and Kinghelm focus on developing new products and technologies, they also place significant emphasis on sales. To help the sales team break through growth bottlenecks and build industry-leading technical service capabilities, the companies held a specialized training session for the sales team on the afternoon of June 21, 2025. This training was led by Zhang Junjun, Director of Sales Department II at SLKOR , and Zeng Qingrong, Deputy Director of Sales Department II at Kinghelm. The content covered mindset adjustment, application of emotional intelligence (EQ), professional knowledge, and practical skills, aiming to help sales personnel enhance their competitiveness in the fiercely competitive market environment.

Caption: Zhang Junjun, Director of Sales Department II at SLKOR

During the training, Zhang Junjun drew from his over ten years of practical sales experience to deliver substantive sharing across three dimensions: mindset, knowledge, and skills. He emphasized that salespeople need to overcome psychological barriers, abandon the passive mindset of "begging" (like a beggar), and establish the confident mindset of an "envoy" – not begging clients for orders, but creating value for them. Regarding sales methodology, he advised newcomers not to blindly copy others' methods. Instead, they should integrate them with their own personality traits and working style, continuously exploring and summarizing through practice to develop a unique approach.

Caption: Content from Zhang Junjun's PPT

When facing a bottleneck period, Zhang Junjun shared the golden rule: "Repeat simple tasks." He pointed out that improvements in sales capability are often hidden in the continuous optimization of details. Everyone should accumulate practical experience, refine their skills through repetition, seek breakthroughs in the details, and temper their mindset through action, gradually enhancing their sales abilities.

Zeng Qingrong focused on emotional intelligence (EQ), using real-life stories from his career and personal life to illustrate its crucial role in sales. He believes that by practicing EQ and cultivating empathy, he not only achieved breakthrough growth in his personal sales performance but also distilled the sales secret of "sincerity for sincerity." During the sharing session, he detailed his methods and pathways for enhancing EQ, encouraging salespeople to "read more, think more, and review more" to find the breakthrough point for performance growth.

Caption: Content from Zeng Qingrong's PPT on EQ Enhancement Techniques and Strategies

Methods and Pathways to Enhance Emotional Intelligence (EQ):

Self-Awareness: Constantly monitor your own emotions, analyze their causes and impacts. Example: Reflect daily on emotional reactions during sales.

Learn Communication Skills: Acquire through reading and training. Example: Learn non-violent communication methods.

Cultivate Empathy: Think from the client's perspective, understand their feelings and needs. Example: Role-play as the client.

Continuous Learning & Practice: Apply EQ skills in sales, summarize experiences. Example: Review EQ application after each sales interaction.

Caption: Development History of SLKOR