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Brand Ideas of Song Shiqiang from Slkor (9)

release time:2022-04-25Author source:宋仕强Browse:1291

Brands are trends and inspiration

Big brands can be said to hold the code of beauty, leading trends, delivering inspiration, awakening people to sleep and causing consumers to produce endorphins. It is the core competitiveness of big brands to have a strong team of designers, who are good at digging out elements, constantly designing new products and launching new products.

萨科微slkor金航标kinghelm总经理宋仕强先生 

Mr. Song Shiqiang, General Manager of Sacco Micro SLKOR Kinghelm

Designer is a unique profession, is to be inspired to design works. Good designers are either genius or crazy. They can go up according to all sorts of circumstances on the society, anticipate judge fashionable tide to move towards, capture consumer psychology, solidify the inspiration of lightning stroke, design the design that gives a few leading tide, make money especially greatly.

Apple inc. is under the leadership of Steve Jobs, the integration of new technologies and new functions to launch new products, constantly refreshing and exciting. Apple continues to improve people's lives while leading the industry in terms of sales and profits, leaving Samsung, Huawei and Xiaomi to catch up. After the coco perfume of Chanel sold well, other brands immediately followed suit, I think the mosquito repellent toilet water has the taste of coco! Burberry's plaid is a classic and has been seen on many brands' trench coats. In the show field in Milan, Italy, there are a large number of brands release new products and new styles every year when the season changes, hoping to catch up in front of the trend to grab the first commercial opportunity!

LV与日本潮流品牌NIGO合作的“LV made”牛仔系列 

Louis Vuitton collaborated with Japanese fashion brand NIGO on the "LV Made" denim line




There will also be some very popular styles will be repeated, become eternal classics and memories! Classic Louis Vuitton toilet bags are sold out and imitated by other brands, with women wearing knockoffs and other brands flooding the streets. Big brand products are also organically combined with fashion and art. LV has cooperated with Japanese graffiti cartoonist and fashion designer NIGO twice to launch co-branded products, and the effect is very good!

 

   萨科微slkor产品二极管系列

Sacco Micro slKOR diode series products

In recent years, jinhaibiao (www.bds666.com) and Sacowei (www.slkormicro.com), two companies founded by Mr. Song Shiqiang, have become prosperous in the "domestic substitution" of microwave rf connectors and semiconductors for Beidou navigation and positioning antennas. The two brands "Kinghelm" and "Slkor" of Sacco Micro are becoming more and more influential, and their strong development momentum makes their peers look at them with new eyes. In the intelligent era of embracing the Internet of all things, Mr. Song Shiqiang has made remarkable achievements in brand construction and marketing, corporate culture construction and other aspects of "SLKOR" and "Kinghelm" with his years of information cultivation in the electronic industry and his profound understanding of Internet marketing.

金航标kinghelm公司品牌墙的宣传牌匾“金航标 连接北斗” 

The promotional plaque on the brand wall of Kinghelm: "Golden Beacon connects beidou"

How did Mr. Song Shiqiang create the brand "Slkor" and "Kinghelm" in the Internet era? In his opinion, the propaganda on the Internet has a low marginal cost, information can be directly transmitted to users in the first time, is one-to-many, many-to-many and other efficient forms of communication, is a revolution to the traditional propaganda and sales. Traditional semiconductor factories have been infiltrated for many years. If we want to catch up or even catch up, we must think of ways in new business models and new application tools. We bound big IP to promote, for example, I bound the word "Huaqiangbei", I specially wrote a lot of articles about "Huaqiangbei", which effectively combined industry relevance and interesting propagation, and the communication effect was very good. Secondly, in the construction of Internet ecology, "SLKOR" and "Kinghelm" brands strive to achieve uniqueness and primary identity on the Internet, and the products and promotional pictures have very strong visual impact and recognition. Of course, in order to create conflict and controversy in the early stage of the eyeball, such as the key words of Gold navigation standard "Gold navigation standard connection Beidou", Sacco micro key words "Sacco micro silicon carbide expert", we often write jokes "Huaqiang north owner" is a good example. Gold navigation mark and Sarko micro through years of efforts, in the product "home-made alternative" respect has seen the initial effect. Mr. Song Shiqiang will lead the team to make all-out efforts to build the corporate culture of Jinhangbiao and SACCO Micro in 2022. Jinhangbiao and Sacco Micro team will take "integrity", "progress", "tenacity" and "details" as the code of conduct, and build a Wolf team with the corporate culture of sincere sincerity, continuous progress, perseverance and control of details. Under the leadership of Mr. Song Shiqiang, I wish Jinhangbiao and Sakowei a new breakthrough point in 2022, and set sail in the New Year and make new achievements! Slkor Sakwei (www.slkormicro.com) actively does a good job of "domestic replacement", SL series products can replace TI, ON, IR, Epson, NXP and other brands. Jinhangbiao also makes domestic replacement SMA half tooth plate end seat KH-SMA-K513-G, IPEX antenna base KH-IPEX-K501-29, RF RF connector kH-RFID-20-BQ and other connector products, Can directly replace MURATA, HIROSE similar connector connector products, can also be used in GPS navigation, vehicle positioning, GPS Beidou positioning equipment. Kh series ceramic antenna products of Kinghelm can directly replace foreign brands such as MURATA MURATA, TDK, Taiwan Wancheng, Yongye, ACX and Huake.

       萨科微slkor产品碳化硅二极管系列   

Sacco Micro SLKOR products silicon carbide diode series

 

Author's brief introduction

   Mr. Song Shiqiang is a private economic researcher of the Economic Development Center of the State Council, a member of the electronic information expert database of China Association for Science and Technology, and a commercial research expert of Huaqiangbei. Mr. Song Shiqiang used to be a CEO of an international real estate listed company. He investes and manages Shenzhen SlkorMicro Semicon Co., Ltd. & Shenzhen Kinghelm Electronics Co., Ltd., and builds " SlkorMicro " and "Kinghelm" brands. Both " SlkorMicro " and "Kinghelm" are national high-tech companies and have obtained dozens of invention patents and software copyrights. SlkorMicro is one of the semiconductor companies with rapid and steady development in China, and its vision is to become "the leader of domestic semiconductor manufactures".

 " Kinghelm Connecting the Beidou" is the company’s slogan. Starting from developing Beidou antenna, Kinghelm has developed and produced microwave antenna, RF connection line and electrical signal connectors and other products, embracing the intelligent era for Internet of everything. Mr. Song Shiqiang has a wide reputation and influence in semiconductor, Beidou positioning and navigation industry. Mr. Song Shiqiang is one of the famous business leaders in Huaqiangbei and he will make his best efforts to improve the business environment, hoping that Huaqiangbei will become a reform and opening up widow of Shenzhen's economic development.

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