As Song Shiqiang said, “Brand represents life taste. The logo of BMW is a propeller of blue sky and white cloud and actually means a high taste and leisure life! The hook logo of Nike, as the top sports brand, means the different strengths of exercising in response to skills, adjustment of angle and sudden actions so as to connote the special charms of sports and leave a certain space for imagination!

Mr. Song Shiqiang, GMr of Kinghelm and Slkor

               In the opinion of Mr. Song Shiqiang, brand construction is critical to running a company. We must take advantage of Internet to promote our brands in the era of informatization and datamation. Song believes that online promotion has many advantages, such as low marginal cost, rapid transmission, precise connection, high conversion rate, wide communication and accumulative and easy scale effect. Online publicity of Slkor means substantial change and revolution of our traditional publicity mode.

               Kinghelm and SlkorMicro have established their market layout in “domestication” which has become popular recently. For instance, Kinghelm is the manufacturer of antenna microwave radio frequency connector of Beidou navigational positioning and SlkorMicro has researched and developeddiodes,transistors,field effect transistor and power management chips, which could replace the products from many world’s famous brands. “Kinghelm ” and “SlkorMicro” have become famous along with a larger customer base. What’s the essential reason that drives their fast development? Does Mr. Song Shiqiang masterthe secret of brand marketing and underlying logic?

Slkor’s corporate culture “Integrity, Progress, Tenacity and Detail”

VII. Brand is extension of culture and also means the attitude towards life

                The use of brand and logo at the same time can not only trust and valueto the mass but also connote the culture behind.

Once, “Brother Meiman”, a businessman in Huaqiangbei used SUV of Maserati. The logo of Maserati vehicles is a trident placed on the leave-shaped base, which was said a weapon of the Sea God Neptune (or Poseidon, according to another version of legend). It demonstrates the God’s paramount power. Strong corporate and brand spirit embodied in it reflects the perfect combination of noble quality and sports spirit.

                 Medusa is a beauty in Greek Mythology with her hair growing by snake. Anyone who glares at her eyes will become a stone, but many still would rather choose to appreciate its beauty. It representscharming and fatal attractions. From the above it can be easily understood why, Versace, an Italian luxury brand, takes Medusa as its logo.

                 Visual hammer and mascot could also create strong visual impact and mental resonance, besides brands and logos, triggering memorable and continuous feelings for customers, such as the wild cowboy in the ads of Marlboro cigarette, Haier brothers desiring for adventure in cartoon, Donald duck and Mickey mouse in Disney and Bing DwenDwen of Beijing Winter Olympic Games. All of them are all successful combination examples of brand and business!

                   Brand also represents a lifestyle. The logo of BMW vehicles is propeller of blue sky and white cloud and actually means a high taste and leisure life! The hook logo of Nike, as the top sports brand, means the different strengths of exercising in response to skills, adjustment of angle and sudden actions so as to connote the special charms and extension of sports. Nest of Nescafe and the advertising slogan “it tastes great” enable middle-age men to enjoy life during break. How wonderful the life is!

(To be continued)

Slkor’s clean and tide warehouse

                 Having explored electronic industry for several years, Mr. Song Shiqiang has fostered its sensitive and profound insight on Internet market. “Slkor” and “Kinghelm” have made remarkable achievements in brand construction and marketing and corporate culture construction. Mr. Song Shiqiang’s personal IP, Kinghelm and Slkor are very popular online. They have formed a publicity matrix with Kinghelm’s website (www.bds666.com), Slkor’s website (www.slkormicro.com), Kinghelm’s WeChat official account (“Beidou Experts”) and Slkor’s WeChat official account (SiC Experts). Kinghelm and Slkor have established in depth and closed cooperation relationship with online platforms such as www.szlcsc.com, ICKey, www.ichunt.com, ALLCHIPS, www.elecfans.com and www.sekorm.com to make Kinghelm’s products and its brand (www.bds666.com) popular among the R & D engineers of electronic component industry via PC desktop screens and mobile phone screens quickly. “Slkor” and “Kinghelm” also try to foster their unique, leading and funny brand image online and their publicity posters would cause strong impact and are high recognizable. In early stage, they need conflicts and controversial issues to gain attractions by repeatedly mentioning words of “Kinghelm connects Beidou”, “Slkor SiC Experts” and “businesswomen in Huaqiangbei”.

Kinghelm’s corporate culture background wall and slogan (“Kinghelm connects Beidou”)

                  The slogan of “Slkor” is to become “a leader in domestic semiconductor industry”. As said by Mr. Song, “The essential role in brand building lies in product quality and service, professional talents and teams, technological innovation and launch of new products. As an innovative company powered by R & D, Slkor is engaged in product manufacturing by following the same standards of Texas, the US. With huge development potential for domestication at present, Slkor(www.slkormicro.com)works painstakingly to become a company with rich variety of products and a high brand value.

                  After years of painstaking efforts, Kinghelm and Slkor have yielded their preliminary achievements in “domestication”. Mr. Song Shiqiang, together with his team, created the corporate culture of Kinghelm and Slkor in 2022. By following the code of conduct of “Integrity, Progress, Toughness and Detail”, the teams of Kinghelm and Slkor have created a team with wolf spirit with sincerity and perseverance by focusing on details in a down-to-earth manner. We also uphold corporate ethnics of “Do not do to others what you don't want to be done to you” to build positive industrial and ecological chains. May Kinghelm and Slkor achieve better performance in 2022 under the leadership of Mr. Song Shiqiang!

On top of being a private economic researcher of the Economic Development Center of the State Council, Song Shiqiang is also a member of the electronic information expert database of China Association for Science and Technology, and a commercial research expert of Huaqiang North. Mr. Song was the former CEO of an international real estate listed company. He has invested and managed a list of companies such as Shenzhen SlkorMicro Semicon Co., Ltd. and Shenzhen Kinghelm Electronics Co., Ltd., building the "Slkor" and "Kinghelm" brands. Both "Slkor" and "Kinghelm" are national high-tech companies and they have obtained dozens of invention patents and software copyrights. In addition, Slkor is one of the fastest-growing semiconductor companies in China, and its vision is to become "the leader of the domestic semiconductor manufacturing industry".

 "Kinghelm Connecting Beidou" is the slogan of Kinghelm company. Beginning from the development of Beidou antenna, Kinghelm has developed and produced microwave antenna, RF connection line and electrical signal connector and other products, embracing the intelligent era for Internet of Everything.  Song Shiqiang has a wide reputation and influence in the semiconductor, Beidou positioning and navigation industry. As one of the renowned business leaders in Huaqiang North Commercial Area of Shenzhen, Mr. Song is striving to make his best efforts to improve the business environment, hoping that Huaqiang North will become a catalyst for reform and opening the window of Shenzhen's economic development.