After winning the monthly sales team championship of the company's "A-team" for March and April, and with core member Luo Yanping winning individual sales champion twice, Sun Gaofei, Director of Sales Department I at Slkor, is leading his team to challenge for a third title. During the interview, he said, "The current state of our team is: going up the mountain to hunt tigers, and even the tigers are afraid of us." He then laughed, "But that's just an inside joke. Winning this championship is the result of everyone's hard work."

Sun Gaofei majored in Applied Electronic Technology in college. After graduation, he worked in R&D for three years. His technical background has been a great help in leading the team – clients' technical staff are willing to have in-depth conversations with him, and he can directly help team members solve problems. However, when talking about the methods for winning the championship, he focused on team operations. His thinking is very clear: first break down the team's goals for each person, then have each person implement them with specific clients. In March, they proactively managed demand by having some clients place orders early. Entering April, he anticipated that this early consumption would lead to a slowdown, so he quickly adjusted the strategy – requiring the team to dig deeper into existing clients for other product models to generate incremental performance. "Since clients are already cooperating with us, their trust in us is very high." The effect of this deeper digging showed up in April, and the team fought another outstanding performance battle.

Song Shiqiang, Luo Yanping, Sun Gaofei

In his view, everyone's strategies are quite similar, and the most critical factor for success is the team's mindset. "One characteristic of our team is that whenever I say we need to push for performance, everyone is full of confidence and enthusiasm." The atmosphere where everyone is striving and trusts each other is the true competitive edge. After Luo Yanping won the individual sales champion for two consecutive months, Sun Gaofei specifically asked her to give a full-process sharing session – covering everything from client development, client follow-up, securing orders, to delivery schedule management, payment collection, and client maintenance. "Once a benchmark is set, everyone realizes this is not the ceiling, but the highest flag for now, and everyone wants to chase it." That sharing session received a good response within the team, especially for new members who were unclear about their goals; after listening, they knew in which direction to focus their efforts.

Sales Department I champion trophy and mobile red flag

The team's ability to charge ahead would not be possible without strong support from the back end. Sun Gaofei repeatedly mentioned the importance of the Slkor brand's reputation and cross-departmental cooperation: "The brand effect is very significant. Now the Slkor brand has gained recognition in the market, and the number of daily inquiries is stable. With timely cooperation from the supply chain, warehouse, and finance departments, we are able to close the deals. Performance is not just about the sales team fighting for orders; it is accomplished together by everyone."

Sun Gaofei, Director of Sales Department I, during the interview

Having served as Director of Sales Department I for over two years, Sun Gaofei believes the two most critical things in leading a team are: helping members solve problems and fairly distributing benefits. "As the team leader, you must solve problems satisfactorily, not just paint a rosy picture without taking action." He gave an example: while a team member was on maternity leave, her client in Zhongshan had a complaint. He immediately rushed there with an engineer and resolved the issue that same day. "Salespeople have sharp eyes; they know very well whether you can truly help them solve problems."

Sun Gaofei's "Standardized Summary of Master-Apprentice Training"

In terms of training newcomers, Sun Gaofei's first step is to "give a preventive shot". "In the semiconductor industry, no newcomer can achieve a breakthrough immediately after joining. Real growth comes from starting with small clients and moving to large ones, from following sample trials to mass production – this is a long process. But once you succeed, one good project can bring continuous returns for three to five years."

In terms of specific coaching, he emphasizes eight words: "Be proactive, act with integrity." "Newcomers are confused when they join; we assign them mentors, but you must take the initiative to ask. The principle of our Sales Department I is that whenever a newcomer asks a question, we share everything we know." He says he has taught many people, but how much they learn depends on their aptitude. "The person who is proactive will definitely learn the fastest."

Sun Gaofei training new salespeople on professional knowledge

Slkor semiconductor product series

Looking ahead to the semiconductor market in May, Sun Gaofei admitted that this time of year is usually peak season, but this year there is a slowdown, with even fewer clients asking for quotes. The team is currently adopting new strategies to maintain performance growth, but he is not comfortable disclosing them in advance. "It's not good to talk about things that haven't materialized yet." As for whether they can win the championship for the third time, his answer was very straightforward: "Stay tuned."

General Manager Song Shiqiang expressed his hope that the several sales teams of Kinghelm and Slkor would maintain their fighting spirit, strengthen cooperation amid competition, and grab more orders in the market. He wished the company and his colleagues ever better performance!