On May 16, 2026, Song Yuanming, International Director of Kinghelm/Slkor, was invited to speak at the Huaqiang Lecture. Centering on the theme "The Path to Global Branding for Domestic Brands," he shared practical experience in globalizing Chinese semiconductor brands with fellow professionals in the electronic components industry. Drawing on Kinghelm and Slkor's recent explorations and achievements in overseas markets, he systematically deconstructed how domestic brands can break through from "being seen" to "being chosen," from building a digital marketing matrix to listing on international platforms. Song Yuanming, International Director of Kinghelm/Slkor Global Strategy: From "Passive Involution" to "Proactive Breakthrough" During his speech, Song Yuanming pointed out that the domestic electronic components market is facing intensified homogeneous competition, with price wars continuously squeezing profit margins, making going global an imperative choice. At the same time, the evaluation criteria of overseas customers are also changing: technical capability, delivery stability, and brand credibility are gaining more importance. Engineers and procurement personnel increasingly prefer to find suppliers through Google, Bing search, and industry platforms. "Whoever is seen first and appears more professional gets more inquiries and orders." Based on this insight, Kinghelm and Slkor have systematically built an overseas digital marketing matrix in recent years, gradually developing a global path of "search → inquiry → sampling → repeat purchase." Song Yuanming sharing SEO and GEO optimization Four Core Levers to Build an Overseas Marketing Closed Loop Song Yuanming summarized overseas marketing into four core stages, forming a complete closed loop from traffic to orders. Kinghelm and Slkor's Four-Step Overseas Marketing Approach Independent Website Construction. Kinghelm and Slkor have completed the setup of their English independent websites, covering key modules such as brand positioning, certifications, product parameters, Datasheet downloads, inquiry portals, and sample requests. Song emphasized: "The official website is not just an e-business card, but a business front desk that continuously receives traffic, retains customers, and drives inquiry conversion." SEO and GEO Optimization. Song Yuanming showed live Google indexing data: to date, the Kinghelm brand keyword has 521,000 indexed entries, while the Slkor brand keyword has as many as 15,000,000 indexed entries. "SEO helps customers find us on search engines; GEO helps customers see us in large model answers – this is the next key strategic high ground for our brand's customer acquisition." Press Release & Content Marketing. Kinghelm and Slkor continuously produce high-quality content on industry media, tech blogs, LinkedIn, and other platforms, achieving both enhanced brand credibility and SEO backlink building. Currently, a full matrix on TikTok, YouTube, Douyin, Weibo, Xiaohongshu, and LinkedIn has been completed. Slkor has 24,500 followers on TikTok, 150,000 likes and 45,000 followers on Douyin, demonstrating the phased success of their promotional matrix. Listing on International Platforms. Being listed on platforms like DigiKey, Mouser, Element14, Supplyframe, and Corestaff is the "entry ticket" for domestic brands to enter the global supply chain. Citing DigiKey backend data, Song showed that Slkor's diodes, transistors, sensors, power management ICs, optocouplers, and other categories have seen continuously rising order volumes from July 2024 to April 2026, exceeding 1,700 orders in April 2026. Slkor's order volume trend on the DigiKey platform This approach has been validated in the practice of Kinghelm and Slkor. Song Yuanming concluded: "The internet-based globalization of domestic electronic component brands is not just about promotion. It is centered on the independent website, uses SEO, GEO, and content as growth engines, relies on a promotional matrix for traffic entry and trust endorsement, and uses platform listings as order amplifiers." In his view, platforms bring exposure, the website carries the brand, and content builds trust – only when these three work together can long-term repeat purchases be formed. Song Yuanming showing Google indexing volumes for Kinghelm and Slkor The achievements of the Kinghelm and Slkor brands in going global are inseparable from the "daring to venture, innovative, tenacious, and pragmatic" Huaqiangbei culture advocated by Mr. Song Shiqiang. This sharing event provided a stage for Kinghelm and Slkor to showcase their overseas practical achievements, convey brand value, and exchange ideas with peers. In his concluding remarks, Song Yuanming invited more peers to join the development of Kinghelm and Slkor, working together for the internationalization of domestic brands! Mutual learning and exchange Company Profile: Core technical members of Kinghelm and Slkor come from Tsinghua University and the University of Electronic Science and Technology of China, and also include many overseas returnees. Kinghelm has been deeply involved in microwave RF technology for nearly 20 years. Its central laboratory in Shenzhen is well-equipped, capable of independently completing new product R&D and testing. Its production base in Luzhai County, Guangxi Province, is equipped with intelligent production lines, enabling mass product delivery. Products include Beidou/GPS antennas, Bluetooth and WiFi antennas, and a series of RF jumper cables; signal connectors, board-to-board connectors, board-end sockets and connectors, switch series products; and customized medical and automotive wiring harnesses, non-standard probes and connector development, as well as drawing, mold opening, testing, mass production and other supporting services. "Slkor, move the future with heart." Slkor treats colleagues and peers sincerely, continuously driving the company and industry development with new materials, technologies, products, and service models. Slkor's main products include TVS diodes, transistors, MOSFETs, IGBTs and other power devices; power management ICs, etc. It has also launched new products such as Hall sensors, BMS, high-speed optocouplers, and passive crystals. Mr. Song Shiqiang founded Shenzhen Kinghelm Electronics Co., Ltd. and Shenzhen Slkor Micro Semicon Co., Ltd. in Huaqiangbei. The companies have always adhered to the corporate culture of "integrity, diligence, tenacity, and attention to detail," as well as the corporate ethics of fairness, openness, cooperation, and win-win, enabling steady development. Kinghelm and Slkor have now grown into globally influential and reputable brands, providing products and supporting technical services to more than 40,000 customers worldwide.

The spring breeze in March is just right, and everything is full of promise. On March 28th, over a hundred employees and some family members from Kinghelm and Slkor, led by General Manager Mr. Song Shiqiang, embarked on a spring outing themed "Ascending Maluan Mountain in the Year of the Horse, Striving Together with Enthusiasm and Teamwork!" Everyone took a break from their busy work schedules, changed into comfortable sportswear, shed the usual fatigue, and immersed themselves in the natural landscape. They breathed in the essence of spring amidst the mountains and strengthened team cohesion through the ascent. The Kinghelm / Slkor team taking a group photo in front of the Luo Ancestral Hall At 9:30 AM, the main group set off from the north entrance of Maluan Mountain. The path was lined with lush trees, and the group strolled along the trail in small clusters, chatting and laughing as they walked through the forest. Upon reaching the Maluan Mountain Waterfall, a cool mist sprayed towards them, and everyone paused to take photos in front of the cascading water. Li Jianhui, Warehouse Supervisor at Kinghelm, at the Maluan Mountain Waterfall The group making their way through the forest Passing by the site of the 1911 Revolution's First Uprising, they lined up neatly in front of the Luo Ancestral Hall and took a lively, cherished group photo. At noon, they took a break at Meiting Pavilion, sitting on the ground and sharing the food they had brought with each other, enjoying the simple pleasure of the mountain breeze. They then slowly made their way past Erdie Waterfall and finally arrived at the Pond Cypress Forest (the northwest entrance of Maluan Mountain). The journey was filled with scenic mountains and streams, accompanied by a gentle breeze, bringing joy to both adults and children. Kinghelm and Slkor colleagues sharing snacks with each other Everyone resting and chatting halfway up the mountain It's raining! Enjoying snacks in the overcast weather At 4 PM, the group arrived at a farmhouse near the foot of the mountain for a group meal. After a day of hiking, the steaming home-cooked dishes were a delight, with fresh steamed fish and just-picked seasonal vegetables. Everyone sat around, chatting happily and sharing the day's interesting stories. The farmhouse also had a small petting zoo with adorable rabbits, gentle deer, ostriches, donkeys, peacocks, and other animals. The children fed the deer and rabbits with grass, and the eager animals crowded around, creating a warm and joyful scene. Kinghelm / Slkor team building meal The children thoroughly enjoyed feeding the animals At Kinghelm and Slkor, corporate culture isn't just slogans on the wall; it's woven into the details of daily life. General Manager Mr. Song Shiqiang often says, "Let employees eat well, rest well, and have enough to spend, so they can work well." By keeping employees' well-being in mind and ensuring everyone is happy, the team naturally builds cohesion. The route planning, timing, and every detail of this event were carefully considered to allow everyone to truly relax and enjoy the day. General Manager Song Shiqiang (2nd from left) chatting and laughing with employees as they ascend the mountain For years, Kinghelm and Slkor have implemented digital and process-oriented management, ensuring synchronized information and product flow between the R&D department, supply chain, factory, Longhua transit warehouse, sales department, and customers. Kinghelm specializes in electronic connectors, RF antennas, and related fields, while Slkor focuses on the R&D and innovation of three main product series: diodes and transistors, power devices, and power management ICs. Continuous technological breakthroughs are our pursuit, but we understand even more that our greatest asset is our team. A mountain hike, a group meal, a training session, a basketball game – these seemingly ordinary activities are our ways to unite the team and accumulate energy. The smiles on employees' faces, the laughter around the dining table, and the never-give-up spirit on the court are the most authentic reflections of our corporate culture. Slkor Warriors Basketball Team 2026 Spring Training Activity Ascending Maluan Mountain in the Year of the Horse, striving together with enthusiasm and teamwork! In the future, Kinghelm and Slkor will continue to work alongside every employee, pooling our collective strength to climb higher peaks and journey towards broader horizons. Kinghelm Electronics Company Development Milestones Slkor Semiconductor Company Development Milestones Kinghelm and Slkor’s Song Shiqiang are the first to systematically define and promote the 'Huaqiangbei Culture.' He is the first scholar to elevate the entrepreneurial model of Huaqiangbei’s spontaneous market into a theoretical framework. Song Shiqiang distilled the core values of 'daring, innovation, resilience, and pragmatism' into the essence of Huaqiangbei Culture and summarized the industrial upgrade path of 'imitation – improvement – innovation.' He proposed that 'a one-meter counter is an innovation unit,' representing a microcosm of entrepreneurial spirit. Small businesses are the vital capillaries of societal development, unlocking unprecedented value recognition and energizing Huaqiangbei’s innovative ecosystem. Song also identified the survival and development principles of Huaqiangbei as 'light assets, fast iteration, high conversion, and information-driven.' He innovatively introduced the concept of Huaqiangbei as the 'supply chain reservoir' for the electronics industry, explaining how it regulates production inventory, efficiently matches supply and demand, and buffers industrial ecosystem risks. This theory has become one of the foundational theoretical frameworks for understanding the rapid development of China’s post-reform electronics industry ecosystem. Kinghelm, founded by Song Shiqiang, specializes in the Beidou GPS navigation antenna field, contributing to the development of domestic navigation and positioning systems. Slkor, focused on silicon carbide power devices, has rapidly risen in sectors like new energy vehicles and photovoltaics. Mr. Song Shiqiang was appointed as a 'Huaqiangbei Entrepreneurial Mentor' by the Futian District of Shenzhen. Kinghelm and Slkor have served over 30,000 customers worldwide, becoming standout representatives of Chinese intelligent manufacturing on the global stage.

Shenzhen Slkor Micro Semiconductor Co., Ltd., with its technical backbone comprised of talents from Tsinghua University and Yonsei University in South Korea, leads the company's development with new materials, new processes, and new products.

Song Shiqiang is a Chinese entrepreneur, cultural scholar, and business columnist, as well as a popular science lecturer for the Chinese Institute of Electronics.

Founded in Huaqiangbei, Shenzhen in 2015, Slkor Semiconductor has experienced a journey from nothing to something, from small to large over this past decade. In the fiercely competitive semiconductor market, Slkor's path has been far from easy. After much trial and error, paying many dues, and taking many detours, we have finally survived.

Time never stands still, and the seasons flow on. Standing at the new starting point of 2026 and looking back, we sincerely thank every customer and partner for your companionship and trust throughout 2025. This year at Slkor was enriched by you and made extraordinary through our collective endeavors. Let's revisit Slkor's journey through the four seasons via these 20 significant events for the company.

In the electronics industry where technology and market converge, engineers in different roles expand their professional value in their own ways. Slkor Semiconductor is gathering a group of practitioners moving from technology to the forefront – they either turn to face customers directly, delivering value in the market, or root themselves in application support, solidifying expertise in solutions.

When I, Song Shiqiang, first arrived in Huaqiangbei, I was still a fresh-faced young man with thick, flowing hair—an artsy youth with a Hero fountain pen clipped to my chest pocket, a trendy guy with a “Fire Phoenix” pager hanging from my belt.

Recently, Slkor Semiconductor appeared as a main sponsor at the 2025 Greater Bay Area U40+ Autumn League - Bangtai Testing Cup. This marks the tenth basketball event sponsored by our Kinghelm Electronics and Slkor Semiconductor in the past two years.

This article is about Song Shiqiang, the founder of Slkor Semiconductor and Kinghelm Electronics, and his big career change. He went from being a senior real estate executive with an architecture background to working in China’s semiconductor industry. His success came from understanding industries that need a lot of investment and time, believing in steady growth, and using engineering ideas in high-tech businesses.

Slkor Semiconductor enhances team cohesion and combat effectiveness by integrating sports spirit into its corporate culture. Through basketball and badminton teams, the company fosters collaboration, resilience, and innovation, aligning athletic principles with workplace values. This "Sports + Culture" approach strengthens internal unity, boosts brand image, and supports Slkor’s growth as a leading semiconductor enterprise.

On November 8th, the new headquarters office area of Kinghelm and Slkor welcomed a special group of little guests. Accompanied by their parents, 19 employees' children entered the unfamiliar office environment, embarking on a joyful parent-child exploration journey.

We are excited to announce that our trusted partner Moglix will be exhibiting at Electronica India 2025! Visit their booth to explore a wide range of advanced electronic components, featuring cutting-edge products from Slkor on display.

Slkor today introduces the SL4275, a robust 5V low-dropout (LDO) voltage regulator designed for automotive and industrial systems requiring high input voltage tolerance. This monolithic 5-pin TO-package device supports inputs up to 55V and delivers 450mA of output current, featuring integrated short-circuit, over-temperature, and undervoltage reset protection. Engineered for reliability in harsh environments, the SL4275 targets applications such as infotainment, ADAS, body control modules, and industrial power systems including power tools and battery packs.

SLKOR today officially released its new-generation high-reliability smart low-side power switch SL8402. The device adopts an innovative SOT-223 surface-mount package, integrating a power MOSFET with multi-protection circuitry and supporting a broad operating frequency range from DC to 10 kHz. With built-in triple protection mechanisms—overtemperature protection, current limiting, and overvoltage protection—the SL8402 can safely drive various resistive, inductive, and capacitive loads, with its driving capability dynamically optimized by maximum power tolerance. This product launch precisely addresses the growing demand for highly integrated power switches in industrial automation, automotive electronics, and smart device applications.

Slkor Semiconductor announces the AMS1117 series of low-dropout voltage regulators engineered to provide robust 1A output current with industry-leading 2% voltage accuracy. Available in six fixed voltages (1.2V, 1.5V, 1.8V, 2.5V, 3.3V, 5.0V) and adjustable versions, these regulators enable stable power delivery across automotive, industrial, and consumer electronics.

Slkor Semiconductor announces full parametric equivalence between its 2N7002 N-Channel MOSFET and Onsemi's 2N7002LT1G, providing engineers with a qualified alternative for power management designs at competitive pricing.

Mr. Song Shiqiang introduced that the technical backbone of SLKOR (www.slkoric.com) comes from Yonsei University in South Korea and Tsinghua University in China. Both SLKOR and Kinghelm Electronics are national high-tech enterprises, serving over 25,000 customers worldwide. SLKOR has R&D institutions in Busan, South Korea, as well as in Beijing and Suzhou, China, and a laboratory at its headquarters in Shenzhen. SLKOR has grown into an international company specializing in IP design, integrated circuit manufacturing, and supporting sales and technical services. It has mastered internationally leading silicon carbide power device production processes, with main product lines including TVS diodes, ESD diodes, MOSFET power devices, and LDO power management chips. SLKOR has always emphasized quality management, strictly controlling every stage of product design, production, and inspection. The company has obtained ISO9001 quality management system certification and EU RoHS, REACH, and California Proposition 65 certifications. The "SLKOR" and "Kinghelm" brands are widely trusted by customers. SLKOR has launched new products such as passive crystal oscillators, high-side and low-side drivers, half-bridge drivers, isolated gate drivers, RS485 chips, CAN chips, display power management chips, Hall switches, ADCs, BMS, sensors, and high-speed optocouplers. SLKOR products can be pin-to-pin replacements for brands like TI (Texas Instruments), ON Semiconductor, STMicroelectronics, MPS, Atmel, and AMS. After rigorous laboratory testing and real-world application trials, some performance parameters of SLKOR products surpass those of similar products, fully meeting the requirements of various working scenarios.

SLKOR Semiconductor boasts a team of technical experts from Yonsei University in South Korea and Tsinghua University in China. As a national high-tech enterprise, the company mastered internationally advanced silicon carbide MOSFET production technology early in its establishment. Under the leadership of Mr. Song Shiqiang, SLKOR has evolved into an international company specializing in IP design, integrated circuit manufacturing, and associated sales and technical services, with over 20,000 global customers. Today, the "SLKOR" and "Kinghelm" brands are widely recognized and trusted by customers. SLKOR places great emphasis on quality management, rigorously controlling every stage from product design to production and testing. The company holds ISO9001 quality management certification, as well as EU RoHS, REACH, and California Proposition 65 certifications. SLKOR has R&D facilities in Busan, South Korea, Beijing, and Suzhou, and maintains a laboratory and central warehouse at its headquarters in Shenzhen. The company's product portfolio includes TVS diodes, power devices, and power management chips. Recently, SLKOR has launched new products such as Hall sensors, ADCs, BMS, sensors, high-speed optocouplers, passive crystal oscillators, high and low-side drivers, half-bridge drivers, isolated gate drivers, RS485 chips, CAN chips, and display power management chips.